BORBOLETA MARKET
At Impulsa3, we worked together with Borboleta Market to understand what their ecommerce needed at this new stage and translate it into a proposal that would be useful for the business. From there, we developed a solution aimed at improving the store’s technological foundation, the shopping experience, and its organic visibility.
Development
in Shopify
This project was not just about changing platforms; our goal was to build an ecommerce better prepared to sell, optimize catalog management, and have everything ready to rank organically and support different paid campaigns. As Shopify Partners, the result is that we have supported Borboleta in taking the step towards a platform with a more agile checkout and a more organized inventory operation supported by automations, such as abandoned cart notifications or personalized product recommendations, providing the business with a structure better prepared to grow.
Migration
to Shopify
Web development
in Shopify
Strategy
SEO and GEO
Redesign
of the ecommerce
SEO and GEO strategy for the ecommerce
We used the migration as an opportunity to go far beyond the technical side. We rethought the ecommerce’s visibility, building a foundation that improves the project’s SEO and GEO so that Borboleta not only has a better store, but can also enhance its ability to rank, gain relevance, and capture demand organically. Additionally, optimizing the ecommerce ensures that paid investment is better leveraged, directing traffic to a platform that removes friction in the purchasing process..
Conversion-oriented web redesign
We couldn’t overlook the digital experience if we wanted the store to live up to Borboleta’s brand universe. The result is a clearer, more refined, and conversion-oriented ecommerce, aligned with its value proposition and designed to facilitate the shopping experience, with a highly appealing design aimed at supporting customer loyalty.
And the result?
The result is not just a new online store. It is a real evolution of Borboleta’s digital business, from WooCommerce to Shopify, with a more agile structure and an optimized foundation to improve both positioning and the store’s growth.
Amazon
SEO, store creation and A+ content
We squeezed Helium10 to ensure we implemented the best pricing and product strategy on Amazon. Obviously without missing a bit of ADS to penetrate certain markets.
The second keyword research was done on Amazon and we started working to quickly distribute Matchaflix products on Amazon FBA.
Customer service
We design and start the ATC procedure.
At Impulsa3 we know all too well that an increase in sales is accompanied by more problems: more orders, more possibility of error in the preparation of orders, more logistical errors, more refunds...
In mid 2023, we knew that the time had come to strengthen Matchaflix's ATC area to guarantee the buyer's shopping experience and strengthen each customer's loyalty.
We designed an ATC procedures manual whose processes were supported and covered with the integration of a software in Matchaflix's digital ecosystem. We integrated it with Shopify and... voila!
We reworked the integration with SMTP servers, also the order incident forms and implemented WhatsApp Business. This way we make the Matchaflix customer happier if he/she has an issue.
CRM
Campaign
In addition to building and strengthening their digital presence, we have implemented marketing automation processes at Matchaflix that allow for smooth, personalized, and efficient communication with their customers at every stage of the funnel. We automate everything from welcome emails to abandoned cart reminders, as well as loyalty campaigns and key product launches, optimizing both conversion rates and repeat purchases.
Does it sound good?
If you’re thinking about migrating your ecommerce, at Impulsa3 we help you approach your project with clear criteria and always, always from a business perspective. Because we know that, in the end, any investment you make needs to generate sales.