BORBOLETA MARKET
At Impulsa3, we worked alongside Borboleta Market to understand what its ecommerce needed at this new stage and turn it into a useful business proposal. From there, we developed a solution aimed at improving the store’s technology foundation, shopping experience and organic visibility.
Shopify
development
This project was not only about changing platform; we wanted to build an ecommerce business better prepared to sell, improve catalogue management and leave everything ready for organic positioning and different paid campaigns. As Shopify Partners, the result is that we helped Borboleta move to a platform with a faster checkout and more orderly inventory operations supported by automations such as abandoned-cart notices and product recommendations.
In 3 years through Shopify
Migration
to Shopify
Web development
on Shopify
SEO and GEO
strategy
Ecommerce
redesign
Ecommerce SEO and GEO strategy
We used the migration to go far beyond the technical side. We rethought ecommerce visibility, building a foundation that improves the project’s SEO and GEO so Borboleta not only has a better store, but can improve its positioning capacity, gain relevance and capture demand organically. Ecommerce optimisation also makes paid investment work harder by sending traffic to a more effective destination.
conversion-focused web redesign
We could not overlook the digital experience: the store had to match Borboleta’s brand universe. The result is a clearer, more polished and conversion-oriented ecommerce, consistent with its value proposition and designed to make the shopping experience easier, with an attractive design that supports retention.
And the result?
The result is not just a new online store. It is a real evolution of Borboleta’s digital business, from WooCommerce to Shopify, with a more agile structure and a foundation optimised to improve both positioning and store growth.
Amazon
SEO, store creation and A+ content
We used Helium10 to ensure the best pricing and product strategy was implemented on Amazon, with paid advertising to penetrate selected markets.
The second keyword research was carried out on Amazon and we began working to distribute Matchaflix products quickly through Amazon FBA.
Customer service
We design and deploy the customer-service process
At Impulsa3 we know that increased sales bring more problems: more orders, more chances of fulfilment errors, more logistics errors and more refunds…
In mid-2023 we realised it was time to strengthen Matchaflix’s customer-service area to guarantee the buyer’s shopping experience and reinforce every customer’s loyalty.
We designed a customer-service procedures manual whose processes were supported and covered by software integrated into Matchaflix’s digital ecosystem. We integrated it with Shopify and… voilà!
We redesigned the integration with SMTP servers, the order-incident forms and implemented WhatsApp Business. This made Matchaflix customers happier when they experienced an issue.
CRM
Automation
In addition to building and consolidating its digital presence, we implemented marketing-automation processes at Matchaflix that maintain fluid, personalised and efficient communication with customers at every stage of the funnel. We automate everything from welcome emails to abandoned-cart reminders, including loyalty campaigns and key launches, thereby optimising conversion and repeat purchase.
does that sound good?
If you are thinking about migrating your ecommerce, Impulsa3 can help you shape the project with judgement and always, always from a business perspective. Because we know that every investment you make ultimately needs to generate sales.
