Marketing Plan
The digital marketing plan is the key element for making sure a company achieves its objectives. Would you open a shop without knowing whether there are shops next door selling the same thing? Would you sell a product or service without really knowing whether there are people who would buy it? No. Well, the same applies in the digital world. Designing a professional marketing plan means certainty, and it helps us define and assess on paper all the marketing strategies and tactics to be rolled out so that a multinational, an SME or a sole trader reaches its goals.
Objectives of a marketing plan
The digital marketing plan is like the treasure map for your business. Can you imagine setting up a shop without knowing whether there is another one next door selling the same thing? Or launching into selling something without any idea of whether people are interested? Well, in the digital world it matters just as much. Building a bespoke digital marketing plan is like having a crystal ball: it gives you confidence and clears up the picture.
The first step towards working on your marketing plan is to define the objectives you want to reach, and we classify them along a timeline as achievable in the short, medium and long term. Based on that classification, we design a set of tactics for each of those objectives, prioritising Quick Wins aimed at more immediate goals.
Whether you are a large company, an SME or a sole trader, with our plan you will know exactly what to do to reach your goals. It is not magic, it is strategy, and we are good at that.
How we build a marketing plan
We always produce marketing plans using professional tools and following the general structure or phases below, which we then adapt to each business model:
In other words, we analyse what our client does, who their competitors are and how they do it and, once we have those 2 keys, we draw up a marketing plan that becomes a project plan with specific actions to implement or improve.
01
Analysis
Of the digital ecosystem of the company, its services or its products.
02
Benchmarking
Analysis of the competition in the digital arena.
03
Conclusions
We draw the key points out of the analysis.
04
Action plan
Ad-hoc marketing plan.
The result of drawing up a digital marketing plan
To be completely honest with you, these analyses take us a long time to produce and study. Between 4 and 5 people usually take part, each contributing from their own speciality, and the result is that:
We know the buyer persona of the product or service.
We are clear about which digital platforms we can find them on so we can build strategies for TOFU, MOFU or BOFU.
We compare naming and pricing strategies, as well as sales structures, bundling and recurring or subscription models.
We have a SWOT analysis of the current and the new digital strategy.
We design specific actions for conversational marketing, sales funnel creation, SEM, SMM, SEO, email marketing, content marketing, offline marketing, SMS marketing, WhatsApp marketing and any other strategy we uncover through the study.
