Marketing plan
The digital marketing plan is the key element to ensuring the successful achievement of a company’s objectives. Would you open a store without knowing if there are other stores nearby selling the same thing? Would you sell a product or service without really knowing if there are people who would buy it? No. The same applies in the digital realm. Designing a professional marketing plan provides certainty and helps us define and evaluate on paper all the marketing strategies and tactics needed for a multinational, SME, or freelancer to achieve their goals.
Marketing plan objectives
The digital marketing plan is like a treasure map for your business. Can you imagine setting up a store without knowing if there's another one next door selling the same thing? Or jumping into selling something without any idea if people are interested? In the digital world, it's just as important. Creating a customized digital marketing plan is like having a crystal ball: it gives you confidence and clears the way forward.
The first step in working on your marketing plan is to define the objectives you want to achieve, and we classify them on a timeline as short, medium, and long-term goals. Based on this classification, we’ll design a series of tactics for each of those objectives, prioritizing Quick Wins that aim to achieve more immediate goals.
Whether you're a large company, an SME, or a freelancer, with our plan you'll know exactly what to do to reach your goals. It's not magic, it's strategy—and that's where we excel.
How we create a marketing plan"
In other words, we analyze what our client does, who their competitors are, and how they operate. Once we have these two key insights, we develop a marketing plan that translates into a project plan with specific actions to implement or improve.
01
Analysis
Of the company's digital ecosystem, services, or products.
02
Benchmarking
Competitor analysis in the digital landscape.
03
Conclusions
We extract the key points from the analysis.
04
Action plan
Ad-hoc marketing plan.
Outcome of developing a digital marketing plan
To be completely honest, these analyses take a lot of time to develop and study. Typically, 4 or 5 people are involved, each contributing from their area of expertise, and the outcome is that:
We understand the buyer persona of the product or service.
We clearly know which digital platforms to find them on, allowing us to create strategies for TOFU, MOFU, or BOFU.
We compare naming and pricing strategies, as well as commercialization structures, packaging, and recurrence or subscription models.
We have a SWOT analysis of the current and new digital strategy.
We design specific actions for conversational marketing, sales funnel creation, SEM, SMM, SEO, email marketing, content marketing, offline marketing, SMS marketing, WhatsApp marketing, and any other strategies we identify through the study.