Art direction and advertising
Art direction in advertising is the process of supervising and guiding the visual and creative aesthetics of an advertising campaign, ensuring consistency and visual impact in all elements to convey the message effectively. Something really important if you don't want to look like a run-of-the-mill company.
Art direction phases:
When we work at Impulsa3 on any advertising campaign, we follow these stages.
01
Study
We conduct the briefing and thoroughly understand your project, campaign, or event to define a strategy.
02
Ideation
We develop the core idea and the communication plan, with graphic examples, so you can preview it
03
Design
In this phase we select colors, fonts and graphics to design the final artwork for your advertisements or billboards...
04
Production
We implement the design across all the media and channels you need, both online and offline