MATCHAFLIX
And that is where our adventure with our favourite client began. Since then we have never stopped supporting them in this wonderful world of sales and marketing, backing them in every area: from strategy and consultancy to defining their branding, customer service, selling on Amazon and advertising across every digital channel.
Shopify
development
We carefully designed the matchaflix.com website so that the digital asset ultimately responsible for conversion (BOFU) would be attractive and brilliant. To this day we are amazed at how nimbly and flexibly both teams work together in Shopify.
In 3 years through Shopify
Development
in Shopify
Investment
in Amazon
Customer
service
Paid media on
Tiktok and meta
New
Branding
First strategic steps
Once the new website was live and running, it was proposed to remove the shipping cost from the product’s retail price. The Impulsa3 creative department approached it with the claim: We matcha-smash the shipping costs.
At the same time we worked on the brand’s branding and ran several shoots to update and improve the product photos. Our approach was to grow fast and on solid foundations.
New branding
Brand manual
David was happy with his logo, so we respected his visual identity. But we helped him by vectorising it and advised him on choosing a colour palette that reflected his personality. Typefaces were also chosen, we created 100% custom icons and communication styles were defined and captured in a brandbook.
Product photos
The Matchaflix product catalogue is constantly growing and changing. They had originally started their online shop with home-made photos (some even taken on a phone) and we promise you they still sold their products, but they needed a more professional touch and that is where we came in.
Packaging design
We meticulously designed and customised every label, every pack, every box, every bag, every sticker and every detail of the brand. It was a titanic project, but a very satisfying one!
Ads and advertising
In the world of digital marketing we all know how crucial it is to boost visibility in order to make sales. That is why we have never stopped going round and round, testing and fine-tuning the channels that work best: from Google Ads to TikTok Ads, not forgetting the creative touch of Pinterest Ads and, of course, diving right into the META universe.
Our goal is to connect your brand with its audience in a way that does not just reach them but makes a difference. With us, your message is not only heard; it leaves a mark.
✳️
Ads designed to blend
organically into
the feed,
able to generate interaction
and virality.
🧨
A young, creative
audience with a high
level of
engagement with
the content.
🚀
A platform with
less advertising saturation than
Google or Meta, which multiplies
the chances of standing out.
Amazon
SEO, store creation and A+ content
We used Helium10 to ensure the best pricing and product strategy was implemented on Amazon, with paid advertising to penetrate selected markets.
The second keyword research was carried out on Amazon and we began working to distribute Matchaflix products quickly through Amazon FBA.
Customer service
We design and deploy the customer-service process
At Impulsa3 we know that increased sales bring more problems: more orders, more chances of fulfilment errors, more logistics errors and more refunds…
In mid-2023 we realised it was time to strengthen Matchaflix’s customer-service area to guarantee the buyer’s shopping experience and reinforce every customer’s loyalty.
We designed a customer-service procedures manual whose processes were supported and covered by software integrated into Matchaflix’s digital ecosystem. We integrated it with Shopify and… voilà!
We redesigned the integration with SMTP servers, the order-incident forms and implemented WhatsApp Business. This made Matchaflix customers happier when they experienced an issue.
CRM
Automation
In addition to building and consolidating its digital presence, we implemented marketing-automation processes at Matchaflix that maintain fluid, personalised and efficient communication with customers at every stage of the funnel. We automate everything from welcome emails to abandoned-cart reminders, including loyalty campaigns and key launches, thereby optimising conversion and repeat purchase.
Surveys
We also designed and ran surveys aimed at their community and at new potential customers. These surveys not only give us decisive information about their preferences and buying habits, they also feed the brand’s strategic decisions: from creating new products to defining more relevant offers and messages. Thanks to this customer knowledge, Matchaflix keeps evolving with propositions that genuinely connect with its audience.
