Olivolea
Olivolea is a Spanish natural dermocosmetic brand that bases its formulas on the regenerative power of organic extra virgin olive oil. From our agency, we carried out a complete redesign of their online store, migrating the site from WordPress to Shopify with the goal of improving performance, conversion, and user experience. The result was a solid, visually polished platform optimized to scale the brand’s eCommerce channel.
The challenges
Migrate without losing historical data: Preserve products, customers, orders, and SEO when migrating from WordPress to Shopify.
Preserve and enhance brand identity: Translate Olivolea’s aesthetics and values into a coherent and appealing shopping experience.
Optimize conversions: Improve navigation, speed, and the checkout process.
Unify sales and communication channels: Integrate Shopify with Amazon and their email marketing campaigns efficiently.
Scale without complicationsProvide the brand with tools that enable growth without increasing operational complexity.
Implemented solution
Online store on Shopify: We carried out a complete and secure migration, redesigning the store with an aesthetic aligned with the new brand image.
Conversion-oriented UX/UI: We simplified the site structure, optimized loading times, and adapted the mobile experience.
Strategic email marketingWe created automated weekly campaigns with relevant content, personalized promotions, and advanced segmentation, contributing to customer loyalty and repeat purchases.
Key integrations: We connected Shopify with analytics, logistics, marketing, and marketplace tools to achieve efficient and centralized operations.
Project impact
Increase in conversion rate after the redesign and migration to Shopify.
Reduction in purchase issues, thanks to a clearer and more robust experience.
Increase in repeat purchases, driven by well-segmented and automated email marketing campaigns.
More autonomous internal teamwith the ability to manage the store, campaigns, and catalogs independently.
Amazon Management:
Amazon Seller
We are in charge of the comprehensive management of Olivolea’s account on Amazon Seller Centralwith the goal of positioning their products competitively within the marketplace and opening an additional sales channel that would complement, rather than compete with, their online store. We optimized product listings by applying Amazon-specific SEO techniques, improved titles, descriptions, and bullet points, and created images adapted to the platform's standards. We also managed the catalog, stock, variations, and logistics setup to ensure efficient operations.
In addition, we developed strategic promotional campaigns (such as coupons, flash deals, or exclusive discounts) and continuously tracked performance through customized reports. We monitored reviews, resolved customer issues, and implemented ongoing improvements to boost visibility and conversion. This active management has allowed Amazon to become a profitable channel aligned with the brand’s overall strategy, without sacrificing control over positioning or service quality.