Strategic Digital Integration for Ofesauto
Ofesauto (Spanish Office of Insurance), the Spanish organization responsible for ensuring coverage of traffic accidents caused by uninsured or unidentified vehicles, needed to professionalize its digital presence and efficiently coordinate its communication channels. At Impulsa3, we have taken on the comprehensive management of its corporate social media, newsletters, advertising campaigns, and web consulting, with a strategic focus on reputation and social impact. As part of this exciting project, we have also designed and developed Ofelia, a conversational chatbot for their website, capable of quickly, clearly, and efficiently addressing the most frequent user questions.
Management
Social Media
Consulting
WEB
Email
Marketing
Campaigns
Paid media
Creation of
chatbot
💍
Greater engagement
✅
Professional digital presence
👩💻
Better customer service
📊
Scalable growth
The Challenge
The project began in a context marked by fragmented management between different agencies, the absence of an SEO strategy, and underutilized channels. Additionally, there was a duplication of efforts between corporate communication and social initiatives, with no unified narrative. On top of this, there was a need to prepare for the digital transition with the previous agency and the webmaster, ensuring continuity without friction.
From an operational standpoint, one of the biggest challenges was planning a coherent roadmap for 2024, covering not only weekly posts but also specific campaigns, key annual events (such as the international seminar, the ICEA congress, or the webinars), and the proper update of relevant content such as selected projects from social initiatives (isOFESAUTO). From a user experience perspective, it was crucial to reduce the internal team's workload regarding repetitive queries by providing a digital solution that is accessible and available 24/7.
The Solution
Our first step was to conduct a comprehensive diagnosis of Ofesauto's digital ecosystem, identifying areas for improvement and designing an action plan for the short, medium, and long term. We established smooth collaboration with the Ofesauto team, proposing a working model that combines strategy, execution, and technical support.
Social Media
We took charge of managing all of their social media (LinkedIn, Facebook, and Instagram), clearly differentiating the tone and type of content for the corporate and social initiatives sections. We created an editorial line based on quality, relevance, and institutional value.
✅
Consistent tone
With the type of content
Editorial line of
Quality
🚀
Corporate aesthetic
And differentiating
Campaigns and Newsletter
We also coordinated advertising campaigns and newsletters through MailerLite, taking care of the design, copywriting, and segmentation.
IT
In parallel, we defined a shadowing and consulting phase with the previous webmaster, with the goal of gradually taking over the technical management and SEO of the website starting in January. An annual content and events calendar was created, including automations for webinars, landing pages, support emails, and periodic updates to the social projects repository.
Chatbot Creation
Virtual Assistant Ofelia
One of the most significant technological milestones has been the development of the Ofelia chatbot, a virtual assistant that guides users through the most common queries, improving the digital experience on the website and relieving the customer service team from repetitive tasks. The assistant was designed with an accessible conversational approach, integrating clear language and navigation paths tailored to the user's profile (individuals, insurance companies, international organizations, etc.).
What has Ofesauto achieved?
It has gained communicative coherence, greater agility in campaign management, and a strategy focused on results, not just execution.
It has managed to solve significant issues in the web development area, unify the communication tone of its posts, and improve its metrics for reach, interaction, and digital reputation.
Social media has shifted from a static approach to an active channel for institutional visibility.
Email marketing has improved significantly in design and engagement, becoming an increasingly effective tool to connect with audiences.
The technical collaboration has laid the foundation for sustainable SEO improvement and greater digital autonomy for the team, allowing for process optimization and strengthening the long-term online strategy.
The implementation of the Ofelia virtual assistant has marked a qualitative leap in user support, increasing satisfaction, reducing response times, and projecting an image of modernity and closeness.