himafem
Himafem is the pioneering brand in Spain for 100% natural food supplements formulated to improve libido, energy and female hormonal balance. Its range – Himafem Original and Himafem Boost – is endorsed by a team of gynaecologists, sexologists and nutritionists, and backed by a community of more than 400 healthcare professionals who recommend it in consultation, as well as by its own clinical studies.
The starting point
Shopify, medical affiliation
and custom Liquid theme
Himafem came to us with a clear idea and a specific problem: they had the product, the doctors and the patients. What they did not have was a platform capable of making all three work together. Their WooCommerce store worked, but it creaked. Every time they wanted to launch a promotion, add a new video testimonial or enrol another gynaecologist in the referral programme, someone had to open the code and pray. They asked us for three things. All three at once. And we gave ourselves five months to solve them.
improved
checkout
online
store 2.0
Google Sheets
integration
custom
Liquid theme
SEO/GEO
architecture
The triple leap
1. Get them out of WooCommerce alive
The migration to Shopify was above all a business decision. They needed a fast, reliable store that would no longer depend on the next plugin to break.
We transferred everything (catalogue, customers, active monthly subscriptions and organic positioning) with surgical 301 redirects and without a single day of store downtime. To ensure daily operations were not affected, we also developed a bespoke Google Sheets connector that keeps orders synchronised.
The brand changed engines without its customers noticing. Which is precisely how it should be done.
2. Move (and fine-tune) the doctors’ referral rocket
This was the heart of the project. Himafem is recommended in consultations as much as it is sold through the website. More than 400 healthcare professionals are part of its community, and each needed their own referral channel, commissions, dashboard and materials.
The affiliate programme was already running in WooCommerce, with its affiliate page, login and dashboard. The challenge was to move it to Shopify without losing anyone and, at the same time, improve usability and connect it fully to subscriptions. We migrated the community, reorganised the experience and left the ecosystem working as follows:
- Professional registration and verification for doctors.
- Unique referral code and link for each affiliate.
- Real-time tracking of sales, subscriptions and commissions.
- Private dashboard for each professional with performance data and downloadable materials.
- Full integration with Shopify monthly subscriptions so recurring purchases count too.
We call it a rocket because every usability improvement removes a little more friction from the referral.
3. Program scientific art in Liquid
Himafem is a serious product. On screen, scientific rigour has a concrete translation: every doctor video, clinical study and ingredient had to feel carefully crafted, worked on piece by piece.
But first we had to fix the foundations. The previous store was practically a single page: purchases were made from the home page, without even a product page. We rebuilt it on an optimised architecture, with dedicated URLs for everything, a real product page and structured data so every piece had its place and Google could understand it.
On that foundation we chose a premium theme and took it much further: adapted its structure, developed custom components and worked deeply in Liquid.
- A dedicated product page and SEO-focused URL architecture, with structured data that speaks Google’s language.
- A “Why Himafem” section with four connected views: user testimonials, doctor videos, clinical studies in PDF and a global view.
- A therapeutic selector (“I am looking for…”) that leads to the right solution in one click.
- Ingredient carousels with technical sheets and endorsements, animated on scroll.
- Clinical studies integrated as direct PDFs from the home page, ready to download.
- A modular architecture so the Himafem team can publish new doctors, videos, studies or promotions without calling a developer again.
We told the client this was scientific art: precision-crafted aesthetics with data as the protagonist. And that is how it turned out.
The outcome
Five months on, himafem.com is a solid, fast and self-sufficient platform supporting a far from trivial operation: a subscription supplements eCommerce, a network of more than 400 affiliated doctors, a library of clinical studies and a living gallery of testimonials.
Is your ecommerce holding you back?
If your current platform is holding back your growth and your brand deserves a digital experience worthy of the product, let’s talk.
