Econoky
At Impulsa, we had the opportunity to support Econoky.com, a global platform founded in 2023 by Esmeralda Gómez López, in the ambitious challenge of transforming the way people interact with their personal finances. Its proposition: to democratise financial education through a free platform, with its own social network, interactive tools and personalised diagnostics to help users achieve greater financial freedom.
WordPress
development
PHP
development
SEO
optimisation
JavaScript
programming
First steps
The main challenge we faced was creating a platform that was accessible, engaging and global, combining:
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A design inspired by LinkedIn’s usability.
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Interactive experiences for financial learning.
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Dynamic, SEO-optimised tools to attract traffic and position the brand as a benchmark.
The key was to build a complete experience for a diverse audience with very different financial needs.
Our technical solution
At the heart of the project was the bespoke development of our own WordPress plugin, designed by our team at Impulsa, which made all the difference compared with off-the-shelf solutions.
The plugin handles everything from user data capture to the interactive visualisation of financial information, and it also integrates custom calculators that act as organic traffic generators thanks to their SEO optimisation.
The technology stack used in the project was made up of the following set of tools:
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PHP
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Tailwind CSS
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JavaScript
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AlpineJS
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ChartJS
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HTML5
Thanks to this architecture, we achieved a highly personalised experience that combines:
- Interactive financial calculators.
- Advanced charts for interpreting data.
- Its own social network, where users share knowledge and experiences about personal finance.
Impact and recognition
The result is an innovative platform that has enabled thousands of users to manage their money better, make informed decisions and improve their financial health.
Econoky’s success quickly reached further:
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It was recognised in the 2nd edition of the SPINOUT Acceleration Programme for Technology-Based Companies, organised by Universidad Rey Juan Carlos and funded by Madrid City Council.
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It won the award in Category 3: Project/company with the greatest market viability, a recognition that reinforces its growth potential and international reach.
what we are most proud of
For Impulsa, Econoky is a clear example of how well-applied technology can drive projects with a social purpose. Building the technological foundation of this platform allowed us not only to demonstrate our capabilities in advanced WordPress development, but also to contribute to a project with a real impact on people’s lives.
Our client speaks
What was the goal of the collaboration?
The agency helped launch Econoky.com.
What did you enjoy most during the collaboration?
They are the best team I have found in 5 years of searching; They meet all my expectations.
