DAIKIN
Impulsa3 supported the Daikin España marketing team in the digital marketing of its MC55W and MCK55W air purifiers, targeting both the B2C and the B2B market. That support included optimising digital channels such as Amazon, the El Corte Inglés online shop and Daikin’s corporate website, as well as implementing LinkedIn Ads and Google Ads strategies and SEO campaigns.
THE CHALLENGE
The main challenge we faced was positioning Daikin's purifiers in the B2C market by making the most of a range of channels. It was essential to optimise visibility on platforms such as Amazon and El Corte Inglés to attract end consumers, and to optimise the B2B site for sales to distributors and professionals. Another challenge was to capture qualified leads through digital campaigns aimed at specific sectors such as pharmacies, clinics and schools.
THE SOLUTION
We created an end-to-end digital strategy covering:
- The structure of the SKUs on Amazon
- The development of A+ content for the listings
- The design of the Daikin España Amazon Store
- The creation of LinkedIn Ads campaigns for sectors such as clinics and nurseries
- An SEO campaign was developed with backlinks in relevant media to attract qualified traffic.
The impact
The actions carried out increased the visibility of the air purifiers on Amazon and other channels, attracting more B2C and B2B leads. The LinkedIn Ads campaigns had a direct impact on strategic sectors, and the SEO work brought qualified traffic to Daikin's ecommerce site.
Our client speaks
The agency helped us deliver a new website connected to our ERP that fits our need for a new digital strategy perfectly.
What did you enjoy most during the collaboration?
The learning in each of the different projects.
