Daikin
Impulsa3 supported Daikin Spain's Marketing team in the digital commercialization of their air purifiers, MC55W and MCK55W, targeting both the B2C and B2B markets. This support included optimizing digital channels such as Amazon, El Corte Inglés' online store, and Daikin's corporate website, as well as implementing LinkedIn Ads, Google Ads, and SEO campaign strategies.
The Challenge
The main challenge we encountered was positioning the air purifiers from Daikin in the market B2C leveraging various channels. It was essential to optimize visibility on platforms like Amazon or El Corte Inglés to attract end consumers, in addition to optimizing the B2B web for sales to distributors and professionals. Another challenge was generating qualified leads through digital campaigns targeted at specific sectors such as pharmacies, clinics, and schools.
The Solution
We developed a comprehensive digital strategy that covered the structuring of SKUs on Amazon, the creation of A+ content for listings, and the design of the Amazon Store for Daikin Spain. Campaigns were launched on LinkedIn Ads targeted to key sectors such as clinics and daycare centers, and a SEO campaign with backlinks in relevant media outlets to attract qualified traffic.
The Impact
The actions taken enabled a boost in the visibility of the air purifiers on Amazon and other channels, increasing the attraction of B2C and B2B leads. The campaigns of LinkedIn Ads had a direct impact on strategic sectors, and the actions SEO brought qualified traffic to Daikin's e-commerce.
Budget
Quality
On-Time Delivery
Collaboration
Carlos Sepena Zabala
Marketing Department Supervisor at Daikin AC Spain
What was the goal of the collaboration? We needed a professional Online Marketing company to guide us on various projects.
What did you enjoy most during the collaboration? Learning from each of the different projects.
