DAIKIN
Impulsa3 supported Daikin Spain's Marketing team in the digital commercialization of their air purifiers, MC55W and MCK55W, targeting both the B2C and B2B markets. This support included optimizing digital channels such as Amazon, El Corte Inglés' online store, and Daikin's corporate website, as well as implementing LinkedIn Ads, Google Ads, and SEO campaign strategies.
The Challenge
The main challenge we faced was positioning Daikin’s purifiers in the B2C market by leveraging a variety of channels. It was essential to optimize visibility on platforms such as Amazon and El Corte Inglés to attract end consumers, while also optimizing the B2B website for sales to distributors and professionals. Another challenge was capturing qualified leads through digital campaigns targeting specific sectors such as pharmacies, clinics, and schools.
The Solution
We developed a comprehensive digital strategy que abarcó:
- The SKU structure on Amazon
- The development of A+ content for the listings
- The design of the Daikin Spain Amazon Store
- The creation of LinkedIn Ads campaigns targeting clinics and daycare centers
- An SEO campaign was developed with backlinks on relevant media outlets to attract qualified traffic.
The Impact
The actions carried out led to increased visibility of air purifiers on Amazon and other channels, boosting the attraction of both B2C and B2B leads. The LinkedIn Ads campaigns generated a direct impact on strategic sectors, and the SEO actions brought qualified traffic to Daikin’s e-commerce.
Our client speaks
The agency helped us deliver a new website connected to our ERP that perfectly fits our need for a fresh digital strategy.
What did you enjoy most during the collaboration?
Learning from each of the different projects.
