AFG
Avenger Flight Group is a clear example that there are no borders for Impulsa3, proving to ourselves that we can make the leap to work with international clients like them.
On-page
SEO
Web asset
management
Social media
management
Corporate
design
The first project
Alejandra Miranda, Director of Operations and Clients for the European market, asked us to update the corporate website. During the analysis phase, we realised that we could not tackle the task without considering the entire digital and offline ecosystem around the brand: social media, company presentations, its professional presence on LinkedIn, corporate material and so on.
We therefore undertook a comprehensive rebranding project, enabling them to have an updated and consistent image across every channel.
International reach
Avenger Flight Group set itself a very specific and ambitious goal: to strengthen its presence and visibility worldwide. For its 12 locations in the USA, Mexico, Colombia, Poland and Spain, we designed a multisite environment and content adapted to the reality of each aviation training centre.
From personalised welcome packages and corporate calendar designs to content tailored for Instagram and LinkedIn, we have worked to ensure AFG shines with a presence matching its market position.
International SEO
Keyword research:
We carried out keyword research for each target country, which helped us identify the terms users in each country used to search for information about aviation training.
Content translation:
With the help of a professional translator, we translated the website into the languages of the target countries. We also optimised the translated content for the target keywords.
Website optimisation:
We optimised the website’s loading speed, URL structure, and title and description meta tags.
🔝
More B2B and B2C leads
💙
More loyal clients
🌎
Global positioning
📊
Scalable growth
Social media management
B2B focus
Since Avenger Flight Group’s main clients are airlines, we decided to focus the entire communication strategy on B2B, with LinkedIn as the priority. Instagram and Facebook continue to be used secondarily, as they do not reach AFG’s target buyer persona.
This platform brings together pilot-training managers, airline decision-makers and more. The result is communication that directly reaches our client’s target audience, maximising potential sales opportunities.
