Scenario planning with AI: how to make decisions when the future is uncertain
A method for using AI to explore plausible futures, detect signals, and prepare responses before the market changes.
Beatriz Asensio
With more than 20 years of experience in the IT sector, Beatriz leads teams and projects combining technical vision, strategic management and a specialisation in Artificial Intelligence. The aim is to turn ideas into real, innovative technology solutions, aligned with each client's business objectives.
Articles by Beatriz Asensio at Impulsa3
SWOT and PESTEL with artificial intelligence: how to improve analysis without delegating strategy
How to use AI to expand and challenge a strategic analysis without accepting generic lists or conclusions without evidence.
AI incident response plan: how to prepare for when things fail
Your chatbot invents a returns policy, your scoring system denies credit because of an undetected bias, or a prompt injection extracts customer data. Do you have a plan? We explain how to build an AI-specific incident plan with six phases, key roles, and an operational runbook.
Customer Lifetime Value with AI: how to invest in each customer according to their future value
Discover how to calculate Customer Lifetime Value with AI and use it to improve acquisition, service, and retention based on profitability.
AI-powered feedback analysis: how to turn thousands of comments into real improvements
How to combine surveys, reviews, support, and behavior to prioritize problems without losing each customer’s context.
AI technical file: what it is, what it must include and how to prepare it before it becomes mandatory
The AI Act requires every high-risk AI system to have a complete technical file. We explain the 16 sections it must include, how it connects to the FRIA and DPIA, and a practical strategy for starting to document your systems today
