Artificial Intelligence
Value innovation with AI: how to stand out without merely doing the same thing faster
How to use AI to rethink your value proposition and create a different value curve, not just optimise existing processes.
Beatriz Asensio
With more than 20 years of experience in the IT sector, Beatriz leads teams and projects combining technical vision, strategic management and a specialisation in Artificial Intelligence. The aim is to turn ideas into real, innovative technology solutions, aligned with each client's business objectives.
Articles by Beatriz Asensio at Impulsa3
Artificial Intelligence
Programmatic advertising with AI: a guide to buying better, protecting your brand and measuring results
Understand how programmatic advertising with AI works, which risks to control and how to measure profitability beyond clicks and attribution.
Artificial Intelligence
Process redesign with AI: why automating a bad process makes it worse
A method for analysing tasks, decisions and exceptions before adding AI to a business process.
Artificial Intelligence
Generative AI vs. Predictive AI: what sets them apart, when to use each, and how to combine them in your business
Generative AI creates content. Predictive AI anticipates outcomes. But the real competitive advantage lies in knowing when to use each and how to combine them. We explain the real differences, use cases by industry, and the strategy for integrating both into your business.
Artificial Intelligence
AI for recruitment: how to speed up hiring without discrimination (and comply with the AI Act)
AI can reduce time-to-hire by 26%, but it is classified as high risk
Next Best Action with AI: how to choose the best interaction for each customer
Learn what Next Best Action is, how to orchestrate personalized decisions, and how to measure their impact without overwhelming or manipulating customers.
