Beatriz Asensio

Learn how to build a first-party data and CDP strategy to personalize with AI, measure better and reduce dependence on third parties.

AI agents are not more advanced chatbots. They are autonomous systems capable of planning, executing and verifying complex tasks using external tools. We explain the architecture, real-world use cases, risks and governance framework you need to deploy them safely

In a services company, generative AI affects people, facilities, outcomes and conversations with customers. This guide explains what the AI Act requires and how to apply it on your website, in acquisition, support, video and recruitment.

From 2 August 2026, your ecommerce business must disclose when an AI-generated image, video or audio looks real, and when a person is interacting with an AI system. This guide explains what to disclose, where to place it and which uses need to be redone.

How to use AI to support analysis and simulation without delegating decisions or generating a plan disconnected from execution.